Sample opening

What began as food Lola knew how to make well became something customers began asking for by name. Market sales led to local retail opportunities, and those opportunities raised a larger question: how far could the product go?

This is the point where Lola’s own words must take over. We need the real origin of the recipe, the first time she sold it, the response that surprised her and what she wants the business to become.

Questions the final story should answer

• Where did the recipe begin?
• Who taught Lola to make it—or how did she develop it?
• Why did she first decide to sell the spring rolls?
• What did customers respond to?
• When did local retail become possible?
• What would success look like three years from now?